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What is an Earthshine?

This is a smoky glow on the dark portion of the crescent Moon. It is caused by sunlight that reflects off the Earth onto the Moon's night side. Under the earthshine, the Moon's outline and its dark features can be seen, even though only a thin crescent is bright. We see the Moon because of reflected sunlight (the Moon does not generate its own light). At times, however, the dark part of the Moon glows.

Don't look for any deep or significant meaning behind it.
I named the company after the title of a Rush song.