Services are customized to meet your company’s needs:
Brand Management
Earthshine Sales and Marketing can give you all the benefits of having your own Regional Manager for the natural channel at a fraction of the cost of hiring a full-time employee. We can manage and guide your current broker reps, assist the account managers with headquarter calls and communicate with the distributors to explore new sales opportunities in the region and to solve problems as they arise. We also make regular sales calls to all the natural key accounts in the Southeast, as well as several retailers that are no longer covered on your broker’s route list. We can also expand your line into the food service and university accounts serviced by your natural distributors. New item presentations, case-stack deals, line extensions, audits, merchandising, cooler maintenance, sharing market data and grass-roots marketing through employee samples, supporting store community marketing efforts, social media, and product demonstrations are all part of what we offer. We can fill in the gaps of service and do all the detail work that the larger national and regional brokerages just do not or cannot do any longer because of the number of lines they represent and the ever increasing demands from the retail chains.
Merchandising
Hire us to do shelf, display, cooler and freezer maintenance in the key accounts in the region. The saying in the beverage business states, “If it ain’t cold, it ain’t sold.” We utilize our experience in the natural beverage business to expand cooler presence and make sure your product is always fully stocked. With the number of new natural chain stores planned in the Southeast over the next few years, your broker reps will be spending a good portion of their time doing new store sets in addition to the monthly category resets. Let Earthshine Sales & Marketing be your extra boots on the ground, making sure your products have the presence in the stores that they deserve.
Retail Audits
Portal data is useful in telling you "what" skus a store carries and "how" much has sold, but it doesn’t tell you "why." Let Earthshine Sales & Marketing provide you with detailed audit information — facings, price, shelf number, secondary placements as well as competitive information that you can take back to your broker to follow-up and make corrections and improvements. This unbiased information will help you manage your broker and make them accountable as well as giving them an additional sales tool to expand distribution or fix the mix.
Product Demonstrations
Industry figures estimate that you will sell five times as much product while it is on demo. Anyone can sample and serve a product, but it takes and experienced, dedicated demonstrator to educate the consumer and emphasize the key selling points to maximize sales. Trained by the top demo company in New York, we bring almost twenty years of demo experience to the table to sell more product and build brand awareness.
Contact Ron Germain for more details and rates.
